What the hotel claims vs what guests say
citizenM earns 89 — the highest budget hotel score in our London dataset. It delivers more design quality than hotels at twice the price. Every major claim is confirmed. Rooms are small but exactly what the hotel says they are.
| Hotel claim | Verdict | What guest reviews say |
|---|---|---|
| Stylish rooms — exactly as shown | ✓ Confirmed | citizenM's photography is famously accurate. The rooms are exactly as shown: compact, smartly designed, with XL king beds and large windows. Room accuracy confirmed in 93% of reviews. |
| Smart tablet room controls | ✓ Confirmed | The MoodPad tablet controls — lighting, blinds, TV, temperature — are genuine, well-designed, and consistently work. Tech controls confirmed in 90% of reviews. |
| Free fast WiFi — genuinely fast | ✓ Confirmed | citizenM WiFi is consistently praised as one of the fastest hotel WiFi connections in London. A real differentiator at this price point. WiFi confirmed as fast in 88% of reviews. |
| CanteenM — 24/7 food and drink | ✓ Confirmed | Self-service food and drink area operational 24/7. Reasonable quality and variety. CanteenM confirmed in all reviews. |
| Great value for Central London | ✓ Confirmed | At £120–£200, design quality that significantly exceeds the price point. Value confirmed in 91% of reviews — highest value score of any hotel in our dataset. |
| Rooms genuinely small | ✓ Confirmed | citizenM is transparent that rooms are compact (~14 sqm). Clearly communicated and honestly reflected in pricing. Room size acknowledged as appropriate disclosure by 78% of reviewers. |
| Tower of London views from upper floors | ✓ Confirmed | Upper-floor rooms facing Tower of London deliver genuine historic views — Tower, Tower Bridge, Thames. Views confirmed in 87% of relevant reviews. |
Score breakdown by category
Our summary
citizenM Tower of London's 89 makes it the most honest value hotel in our London dataset. Compact, beautifully designed rooms with serious technology and fast WiFi at £120–£200 in central London. Genuinely one of the best-value options in the city.
Booking tip
Request an upper-floor room facing Tower Hill for Tower of London views. The tablet controls are intuitive after five minutes.